Monitoring the competitive environment

Knowdys uses a rigorous methodological approach to monitor its clients’ competitive environment, based on the following five steps:


Identification of competitors

The first step is to identify the direct and indirect competitors of the client. This can be done by conducting industry analysis, examining market shares, and identifying companies that offer similar products or services.


Data collection

Once the competitors are identified, Knowdys collects information on their products, services, strategies, marketing, finances, etc. This information can be gathered from open sources, such as competitor websites, press articles, and analyst reports, as well as closed sources, such as databases and internal documents.


Analysis of information

The collected information is then analyzed to identify the competitors’ strengths, weaknesses, strategies, and expansion plans. Knowdys uses a variety of analysis techniques, such as SWOT analysis, Porter’s analysis, and Porter’s five forces analysis.


Threats and opportunities identification

The analysis of information helps identify the threats and opportunities that competitors pose to the client. Knowdys evaluates the potential impact of these threats and opportunities on the client’s strategy and operations.


Results communication

The analysis results are then communicated to the client in the form of reports, presentations, or other formats. Knowdys also provides recommendations on how to respond to the identified threats and opportunities.

Knowdys has a team of experienced analysts in the following fields:, due diligence, compliance, strategic management, risk management, crisis communication, and lobbying.

  • Competitive intelligence
  • Due diligence
  • Compliance
  • Strategic management
  • Risk management
  • Communication de crise
  • Lobbying

Knowdys is committed to providing its clients with high-quality services based on rigorous and objective analysis of the competitive environment.

Here are some examples of tools and techniques that Knowdys uses to monitor the competitive environment:

  • Monitoring software
  • Databases
  • Artificial intelligence models
  • Statistical analysis tools
  • Text analysis tools
  • Social media analysis tools

Knowdys is a leading firm in Africa for competitive environment monitoring. The firm has a team of experienced and competent experts, as well as a rigorous methodology and powerful tools.