DEVELOPMENT OF CRISIS COMMUNICATION PLANS
Knowdys is committed to a systematic and collaborative approach to the development of crisis communication plans:
Analysis of the context and risks
Risk assessment: Knowdys analyzes the potential risks to which the company is exposed and identifies situations that could trigger a crisis.
Stakeholder mapping: Knowdys creates a comprehensive list of internal and external stakeholders to consider in case of a crisis.
Evaluation of communication capabilities: Knowdys assesses the company’s current communication capabilities and identifies areas for improvement.
Definition of communication objectives and strategy
Objective setting: Knowdys helps define crisis communication objectives based on the company’s needs and priorities.
Strategy development: Knowdys develops a crisis communication strategy tailored to the company’s characteristics and its environment.
Selection of key messages: Knowdys determines the key messages to be communicated to different stakeholders in case of a crisis.
Construction of the communication plan
Definition of communication actions: Knowdys proposes communication actions for each identified type of crisis, considering their importance and criticality.
Prioritization of actions: Knowdys assists in prioritizing actions based on their urgency and importance.
Allocation of responsibilities: Knowdys helps assign responsibilities for the implementation of actions to different stakeholders within the company.
Definition of monitoring indicators: Knowdys identifies monitoring indicators to measure the effectiveness of implemented actions.
Implementation and monitoring of the communication plan
Deployment of the communication plan: Knowdys communicates the crisis communication plan and its objectives to stakeholders.
Team training: Knowdys provides training to teams on crisis communication tools and methods.
Regular monitoring and reporting: Knowdys establishes a monitoring and reporting system to track the plan’s progress and its impact on the perception of the crisis.
Plan updates: Knowdys regularly reviews and updates the communication plan as needed.
Capitalization and continuous improvement
Results analysis and identification of areas for improvement: Knowdys analyzes the results of the crisis communication plan implementation and identifies areas for improvement.
Sharing best practices: Knowdys encourages the sharing of best practices in crisis communication within the company.
Adaptation of the crisis communication plan: Knowdys adapts the crisis communication plan based on changes in the environment and the company’s needs.
Key strengths of Knowdys’ development of crisis communication plans
Methodical and rigorous approach: Knowdys relies on a proven methodology to ensure the implementation of an effective and tailored crisis communication plan.
Proven expertise and experience: Knowdys has a team of experienced experts in crisis communication.
Collaboration and stakeholder involvement: Knowdys ensures the collaboration and involvement of all stakeholders in the development of the crisis communication plan.
Continuous monitoring and improvement: Knowdys establishes a system of ongoing monitoring and improvement to ensure the effectiveness of the crisis communication plan.
In summary, Knowdys offers comprehensive and tailored support for the development of crisis communication plans. Through its methodical approach, expertise, and close collaboration with companies, Knowdys minimizes the negative impacts of a crisis and maximizes the chances of successful communication in emergency situations.
Concrete examples of Knowdys’ development of crisis communication plans include:
Communication plan for a cyber-attack: Knowdys assists a company in developing a communication plan to manage communication in the event of a cyber-attack.
Communication plan for an industrial accident: Knowdys helps a company develop a communication plan to manage communication in the event of an industrial accident.
Communication plan for a health crisis: Knowdys helps a company develop a communication plan to manage communication in the event of a health crisis.