CRISIS COMMUNICATION MANAGEMENT
Knowdys relies on a holistic approach for crisis communication, adapting to the specific needs of each situation. Here are the key steps of their process:
Preparation
Crisis communication plan: Knowdys helps develop a plan documenting roles, responsibilities, processes, and communication channels in case of a crisis.
Risk assessment: They identify potential risks and establish protocols to address them.
Team training: Knowdys provides training to raise awareness among teams about crisis management and effective use of communication tools.
Monitoring and detection
Social media monitoring: Knowdys monitors mentions of the company and crisis signals on social platforms.
Sentiment analysis: They analyze public sentiment to identify potential issues and assess the impact of the crisis.
Real-time alerts: Automated alerts are set up to inform teams of any urgent situations.
Response and communication
Clear and concise messaging: Knowdys drafts precise and concise messages to inform stakeholders about the situation and the actions taken.
Multiple communication channels: They use various communication channels such as press releases, social media, the company’s website, and emails to disseminate key messages.
Transparent dialogue: Knowdys encourages transparent dialogue with stakeholders to address their questions and alleviate concerns.
Monitoring and evaluation
Results analysis: Knowdys analyzes the effectiveness of crisis communication and its impact on the company’s reputation.
Learning and improvement: They learn from crises to enhance communication plans and processes for the future.
Knowdys’ tools and services for crisis communication
Crisis management platform: Knowdys offers a centralized platform to monitor crisis situations, coordinate communication, and disseminate messages to stakeholders.
Social media monitoring and analysis service: They monitor company mentions and crisis signals on social networks and analyze public sentiment.
Crisis management training: Knowdys provides training to raise awareness among teams about crisis management and effective use of communication tools.
In summary, Knowdys provides a comprehensive and flexible approach to crisis communication, enabling companies to effectively and transparently manage emergency situations.